Simplify was created by two busy Silicon Valley professionals and moms, Carmela Guizar-Sanchez and Selena Ontiveros. Having personally experienced how crazy Valley life can be with juggling careers, families, friends and everything else, Carmela and Selena dreamed of having a service like Simplify in their lives! Fast forward, add a few more kids, long nights putting the nuts and bolts of a business together and Simplify Home Solutions was born. Simplify is dedicated bringing balance to hectic households and peace of mind to busy families.
Selena P. Ontiveros ~ Selena was born and raised in New Hampshire but made the Bay Area her home after earning a Women’s Studies degree from UC Santa Cruz. Selena went on to earn a law degree from Santa Clara University School of Law and is currently a business litigation attorney. Co-founding Simplify allowed Selena to apply more of her creative and business talents in an entrepreneurial setting. Selena has since returned to full-time law practice and although no longer directly involved in Simplify’s operation, is pleased to see it continue to grow and develop.